Exploring Corporate Strategy: Text & Cases (8th Edition)
Gerry Johnson, Kevan Scholes, Richard Whittington
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
年:
2008
版本:
8
出版商:
Prentice Hall
語言:
english
頁數:
915
ISBN 10:
0273711911
ISBN 13:
9780273724193
文件:
PDF, 16.71 MB
IPFS:
,
english, 2008
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