B2B Marketing : A Guidebook for the Classroom to the...

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B2B Marketing : A Guidebook for the...

B2B Marketing : A Guidebook for the Classroom to the Boardroom

Name: B2B Marketing : A Guidebook for the Classroom to the Boardroom
ISBN: 9783030542924

Uwe G. Seebacher

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This unique book comprehensively presents the current state of
knowledge, theoretical and practical alike, in the field of
business-to-business (B2B) marketing. More than 30 of the best and most
recognized B2B marketers address the most relevant theoretical
foundations, concepts, tried and tested approaches and models from
entrepreneurial practice. Many of those concepts are published for the
first time ever in this book.

類別:

Business & Economics

年:

2021

版本:

出版商:

Springer Nature

語言:

english

頁數:

755

ISBN 10: